HOW COLORS IMPACT THOUGHTS AND MOODS
-Charles Graves Painting
When picking out your colors, it is important to consider the aesthetics and design aspects in order to come up with the best color scheme/selections. However, it's equally important to consider the psychology behind colors- how colors make you feel, what moods they create, and what images and thoughts they evoke in the mind.
When a customer is working with a professional and skilled in-home color designer (like the one we have on staff), and the customer is able to describe 1) their favorite colors in general, 2) the general moods they want to create for each area, 3) what color preferences they had for the neutral part of their scheme, and 4) any relevant furniture, pictures, new appliances, counters, cabinets or flooring selections, then the designer will be able to pair all of these things together and guide the customer through the process of selecting the perfect color scheme. This may seem more complicated than it is- we guide you through the process. We don't expect you to know anything about design, just try your best to answer these 4 questions and any others the designer has, and the designer will do the rest with you, taking your feedback as she goes along.
Listed below are the different main colors, and what moods and images they tend to evoke in most viewers. Keep in mind every person's experience with colors can be different, but the science tends to be pretty accurate for the vast majority of viewers.
WHITE- The color white evokes feelings of safety, purity, freshness, and cleanliness. It also looks cold, bland, blank and sterile. The color white appears to largen a room, improves lighting and brightness, and accentuates different colors. The color white is often used as a secondary (background) color which accentuates the main colors. White is usually used on ceilings, trim, blinds, and other objects if the goal is to make a room appear larger. Knowing where and how to use white, and in what amounts, is one of the core components to creating an effective design scheme and creating an effective mood. Wood and glass accents go extraordinarily well with white, as do bits of black to balance it out. White is used in huge amounts in minimalist-theme homes, and is typically used on ceilings/walls in colonial homes and modern-style homes.
Interestingly, a recent study on adults' color preferences showed that out of 18 total colors, white only ranked fifteenth as the overall favorite color. It fared slightly better when the same adults were asked to rank their favorite color in clothing, coming in at tenth. When asked to choose their favorite colors for their home environment, however, white was overwhelmingly the number one favorite for all the listed rooms: living rooms, bedrooms, offices, and meeting rooms. White was also ranked number one for evoking moods of quietness and concentration.
The color gray is currently very in style. It is the most neutral color, consisting of a combination between black and white (although some grays have hints of brown/tan in them). Gray is a detached, impartial color. Gray fits in very well from a design perspective, especially with more modern homes, as it goes with black and white, and almost any accent wall colors can be made to go with it. The downside is that some may see gray as bland, boring, or sometimes even depressing. Others, however, like it and the calming and secure feeling it evokes.
From a color psychology perspective, gray is a compromise color- naturally, as it is a mix between two neutral (non) colors. The closer gray gets to black, the more dramatic, bold, gothic, and mysterious it becomes. The brighter and closer it gets to white, the more illuminating, bright, happy, energetic and lively it becomes (to a point). Gray is emotionless, stable, and provides a feeling of calm, peace, monotony and structure.
People who's favorite color is gray, tend to conform, like to fit in, want a safe, secure, and enjoyable life but like to take minimal risks and don't want to draw unnecessary attention to themselves- or their home.
However- keep in mind- because gray is so wildly popular (at least right now- that can always change), a ton of customers are choosing gray even if they do not personally love it, because it is so popular. This is especially financially smart when re-selling or renting the home. Some also choose different neutrals. Some, who love color, do a bunch of different colors. If you are planning to live in the home for an extended period of time, the designer can help you figure out which is the best color scheme for you, your goals, and your tastes.
The color black is created by the complete absence of light. Black walls look black because the pigments within the black paint absorb all the light hitting it, and do not reflect colors of the light spectrum at you.
Black is slimming- it makes clothes look smaller, and it also makes rooms or surfaces look smaller. For this reason alone, black is rarely used in small homes for pretty much any painted surface, except occasionally as an accent. Black is important in Feng Shui, and in Feng Shui it is known to create feelings of power, mystery, and calm. Historically, black has been seen as an image of power, and also an image of evil or darkness. In many cultures, it's also associated with mourning. For this reason, black has a depressing quality, along with the feelings of power, mystery and calm.
Blue is a color often found in nature such as the pale blue of a daytime sky or the rich dark blue of a deep pool of water. It is for this reason perhaps that people often describe the color blue as calm and serene. Yet as a cool color, blue can sometimes seem icy, distant, or even cold. Blue is the favorite color of men, and it evokes feelings of calmness and tranquility. Too much blue on the inside can actually sometimes bring about feelings of sadness, depression or lack of appetite, so it's recommend not to overdo blue on the interior of your home. However, used in the right amounts, it has a calming and grounding effect. Blue also reduces appetite, so it's not recommended in kitchens unless that is the goal. With that said: Different non-neutral colors such as blue often have different effects on different people. When considering colors, it's important to keep this in mind and also reflect with yourself on how certain colors make you feel.
(To Be Continued)